Hungary report 2018

JTI Hungary: 10 years of successful Japanese investment

SYNERGY MEDIA SPECIALISTS

Japan Tobacco International (JTI) is a leading global tobacco company with operations in over 120 countries. The company manufactures and sells many of the world’s most renowned tobacco brands such as Winston, Mevius, Camel and LD, in addition to local brands with loyal customers.

“JTI’s strategy has always been to provide consumers with a wide variety of high-quality products,” said JTI Hungary Country Manager Miroslav Gordic. “To support that, we are entering the global arena of new-generation, reduced-risk products with our cutting-edge offers such as electronic-vapor Logic and tobacco-vapor Ploom.

The company’s Hungarian operations were established through the acquisition of Hungarotabak-Tobaccoland and this year, JTI Hungary celebrates its 10-year anniversary.

Over the last decade, JTI Hungary has become the fastest-growing tobacco company in the country. According to the National Tobacco Trade Nonprofit Company, the company’s market share grew from 2.9 percent in 2008 to 15.9 percent in 2017, making JTI Hungary the third-largest tobacco company in the country.

JTI Hungary is also proud to have been recognized as a top employer in Hungary for the sixth consecutive year.

“Through our agile team, we aim to increase the sales of our global flagship brands in Hungary,” said Gordic. “With a global and dynamic outlook and a strong Japanese heritage, JTI is driven by its long-term vision and desire to deliver the highest-quality products. We also recognize the importance of sharing our success by contributing to the communities in which we operate.”

JTI Hungary’s community investment initiatives include a program to bring Japanese culture closer to the Hungarian people. In cooperation with local Japanese stakeholders, the company is looking forward to events to celebrate the 150th anniversary of Japanese-Hungarian diplomatic ties. t

www.jti.com/europe/hungary