France report 2018

Creativity and contribution — the core of Casio’s business in France

SYNERGY MEDIA SPECIALISTS

Casio — one of Japan’s most iconic consumer electronics brands that celebrated its 60th anniversary last year — is deeply embedded in French society. With a product range that includes watches, calculators, musical instruments, cash registers and mercury-free hybrid video projectors, Casio’s contribution to France encompasses lifestyle, business, culture and education.

 Its corporate creed of “creativity and contribution” expresses the company’s commitment of contributing to society by offering innovative, original and useful products that enhance people’s lives. 

Since inventing the world’s first compact all-electric calculator in 1957, Casio has become a technology front-runner. In France, Casio has a dominant market position in the calculator market and has been developing strong partnerships within the French education sector. 

“Our ‘user first’ approach ensures we collaborate closely with teachers and schools, and that we adapt our products for the French curriculum,” explained Minoru Takahashi, president of Casio France.

“This year we are launching the G90+E calculator, which complies with the new curriculum in high school, and our FX-92 scientific calculator includes SCRATCH — a basic programming software,” said Takahashi. “This allows students to learn the fundamentals of programming and create small programs.”

Casio’s globally recognized watches such as the G-SHOCK include the GMW B5000 (a revamp of the iconic G-Shock that debuted 35 years ago) that boasts a full-metal shock resistant structure and smartphone link functions via Bluetooth.

With over six decades of providing customers with socially innovative products that have enhanced people’s lives and almost two decades in France working closely with various sectors through its diverse range of products, Takahashi concluded: “France is our No. 1 market in Europe and as a commercial company, we are not simply chasing profit. It is important for us to continue contributing to French society through our products, creativity and ‘user first’ campaign.”

www.casio.fr