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It’s 11:30 p.m. on a Saturday night and I’m sitting down with some Japanese executives, who are advisers to the Cool Japan fund. The topic of discussion? What is the most optimal way for Japan to promote its cultural exports overseas and how best to capitalize on the internet’s constantly evolving fascination with Japanese culture.

The best part of the chat? This conversation didn’t take place in a boardroom — it took place in my living room, via the social media platform Clubhouse.

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