Octobers will never be the same again for Yuki Itoh and his friends.
Together they attended their first-ever Halloween party, held last weekend at the Yokohama Country and Athletic Club. The event, organized by volunteers from J.P. Morgan, was part of a series of activities held in Japan recently for the company's Global Day of Service.
It is the kind of corporate-sponsored community work that is bringing many tried and tested foreign ideas and activity models to a country where volunteerism has little viable infrastrucutre and corporate philanthropy remains virtually invisible.