Jensen Huang wasn’t on the official Computex 2024 program, but he didn’t need to be.

The Nvidia billionaire led an unprecedented cast of tech glitterati to the world’s biggest computing conference this week in Taiwan, where he effortlessly upstaged the likes of Intel’s Pat Gelsinger — without a single official keynote or session. From packing a 4,000-seat sports stadium to paparazzi-fueled night-market jaunts, the leather jacket-clad CEO and his $3 trillion company drew the largest audiences and biggest entourages.

As icing on the cake, the 61-year-old this week joined the likes of Elon Musk in a select group of business chieftains worth at least $100 billion, riding a $315 billion Nvidia market rally over three frantic days.