As a related event to the Expo Milano 2015, "Milano Sake Week" is set to take place in Milan in July. Under the theme, "Arranging Tables Around the World with Japanese Sake," the event will showcase the taste, history and culture of sake and propose new richness to tables of Japan and beyond by adapting sake to the food cultures of different countries. During the event, a private sector project "Sake on The Table," which is aimed at creating lifestyles using sake and promoting the development of Japanese traditional culture, will organize a promotion of Japanese sake.