This week's surveys show that while many people want privacy on the Web, they want the centenarians to be accounted for in the offline world.
Surveys uncover attractions to learning and being eco-friendly, as well as aversions to balding and becoming a housewife.
Surveys say keitai owners aren't as sharp as their smartphones, and the sun is to be feared.
In the land of big spenders, surveys look at how people spend their yen on hobbies, travel, iPhone apps and afterwork libations.
Big demand in Japan for white skin, hobbies, eye make-up and working mothers.
Somen and gyuunyuu purin win the popular vote in Japan this summer. Thumbs down for bad breath and strong AC.
Polls conclude that older men, 3D TV's and non-smoking women are hot.
They say low maintenance (eco-friendly bags, unstyled hair, alone time) is in. And let's not worry about English and summer flings for now.
Surveys say ... mabo-dofu and Softbank are in; unshaven legs are out.
If you count the numbers, looks like some Japanese are having an identity crisis.