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Serge Mouangue

For Serge Mouangue's latest contributions to The Japan Times, see below:

Travel | ON THE ROAD Jun 22, 2008

Women drive today's car industry

There's a common misconception that cars only interest men — and that the secret to success in the automotive industry is therefore to find new and better ways to build vehicles that appeal to them. But it's time to leave such outdated notions in the ...

World's carmakers head back to school

Travel | ON THE ROAD Mar 9, 2008

World's carmakers head back to school

International car manufacturers know that the automobile as a symbol has lost some of its gloss for the younger generation. Today's young people want to take transportation in new directions. They have a more ecological, environmentally sustainable vision of transportation, and often it's so ...