Reiji Yoshida

Reiji Yoshida is a staff writer and deputy manager of the Domestic News Division. Since joining The Japan Times in 1993, he has intensively covered domestic politics, diplomacy and defense issues as well as the 2011 Fukushima nuclear crisis.

For Reiji Yoshida's latest contributions to The Japan Times, see below:

Afghan Embassy plans to deploy mascots

Apr 13, 2018

Afghan Embassy plans to deploy mascots

If a public entity wants to promote itself in Japan, one of the most effective ways may be to create a yuru-kyara — a lovable mascot that catches people's hearts. And that's exactly what the Afghanistan Embassy in Tokyo is doing. A team of interns ...