Norihiko Shirouzu

For Norihiko Shirouzu's latest contributions to The Japan Times, see below:

Daihatsu dismantling 'Toyota Way' as market changes

Jan 16, 2015

Daihatsu dismantling 'Toyota Way' as market changes

When Daihatsu Motor Co. launched the Mira e:S minicar in 2011, the Toyota affiliate thought it had found a model for emerging markets. The Mira e:S — e for eco, S for smart — was capable of going 30 kilometers on a liter of ...