Norihiko Shirouzu

For Norihiko Shirouzu's latest contributions to The Japan Times, see below:

Daihatsu dismantling 'Toyota Way' as market changes

Jan 16, 2015

Daihatsu dismantling 'Toyota Way' as market changes

When Daihatsu Motor Co. launched the Mira e:S minicar in 2011, the Toyota affiliate thought it had found a model for emerging markets. The Mira e:S — e for eco, S for smart — was capable of going 30 kilometers on a liter of ...

Regulators' sweep threatens auto parts business model

Aug 25, 2014

Regulators' sweep threatens auto parts business model

When a Japanese carmaker issued a tender for shock absorbers a few years ago for a model it planned to sell in Indonesia, two suppliers came back with bids that were "so obviously coordinated," said an executive at the automaker. One supplier put in a ...