
Business Mar 18, 2016
Tencent taps ninja Naruto to chase China's $31 billion anime market
A blue-eyed ninja with spiky blond hair and whisker marks is leading Tencent Holdings Ltd.'s campaign to capture the eyes and wallets of China's anime fans. The hero, Naruto, a keystone of manga, isn't fighting alone. He's in a stable of characters assembled by Tencent ...