Lillian Cunningham

For Lillian Cunningham's latest contributions to The Japan Times, see below:

Cracking the feminist psyche, wallet

Business Dec 28, 2013

Cracking the feminist psyche, wallet

On the evening of Dec. 19, a Pantene commercial ran on U.S. television that skirted all the formal avenues of parent company Procter & Gamble's typical advertising process. Storyboards weren't pored over in P&G's Cincinnati headquarters. Average Americans didn't provide feedback in consumer research ...