Twitter Inc. said on Tuesday it was globally launching tweets that disappear after 24 hours, similar to the stories feature that is popular on Snapchat and Facebook's photo-sharing app Instagram.
Twitter has previously announced its plan for these ephemeral tweets, dubbed "fleets," and tested the feature in Brazil, Italy, India, and South Korea.
"Some of you tell us that Tweeting is uncomfortable because it feels so public, so permanent, and like there's so much pressure to rack up Retweets and Likes," design director Joshua Harris and product manager Sam Haveson said in a blog post.