Business

Kimono no more: Kim Kardashian West finally renames shapewear line

AP, Kyodo, Staff Report

Kim Kardashian West’s shapewear line Kimono is no more. The new name, changed amid outcry over cultural appropriation, is SKIMS Solutionwear.

The reality star, makeup mogul and law student said on Instagram that she changed the name after much “thought and consideration.” Kardashian West told WSJ Magazine back in July her intentions to play off her name with Kimono were “innocent” and she had not anticipated the backlash.

The name Kimono surfaced in June after Kardashian West attempted to trademark it.

Her shapewear line is color and size-inclusive, ranging from XXS to 5XL. Some pieces include side slits in spots Kardashian West said she used to make herself with scissors.

She dropped the Kimono brand name in July following a backlash from people in Japan, including the mayor of Kyoto.

While a number of celebrities and fans expressed their support at the time, Kardashian West’s social media accounts received hundreds of replies, many using the hashtag #KimOhNo, expressing distaste for her word choice.

Kyoto’s kimono-loving mayor, Daisaku Kadokawa, renowned for always wearing the attire while carrying out official duties, sent Kardashian West an open letter asking her to reconsider her attempt to trademark a name that includes the word “kimono.”

“Kimono is a traditional ethnic dress fostered in our rich nature and history with our predecessors’ tireless endeavors and studies, and it is a culture that has been cherished and passed down with care,” Kadokawa wrote.

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