A prominent Nissan marketing catchphrase was turned on its head after a rogue Honda dealership took aim at the rival automaker on Twitter over the arrest of Nissan Chairman Carlos Ghosn, forcing Honda to apologize Tuesday.
Honda Motor Co. apologized a day after the official Twitter account of one of its dealerships mocked Ghosn's impending arrest over financial misconduct allegations.
"We believe that we have made everyone who saw our tweet feel uncomfortable and we are deeply sorry for that," Hajime Kaneko, a spokesman for Honda Motor Co. told The Japan Times by phone, confirming the authenticity of the questionable tweet.