New European privacy regulations went into effect on Friday that will force companies to be more attentive to how they handle customer data.

The ramifications were visible from day one, with major U.S.-media outlets including the LA Times and Chicago Tribune forced to shutter their websites in parts of Europe.

People in the bloc have been bombarded with dozens of emails asking for their consent to keep processing their data, and a privacy activist wasted no time in taking action against U.S. tech giants for allegedly acting illegally by forcing users to accept intrusive terms of service or lose access.