Roughly 1 in 3 Indonesians in major cities has recently purchased products from Japanese brands such as Sony and Uniqlo, according to a Japan External Trade Organization survey.
The survey, conducted via smartphone on 720 individuals in Jakarta, Surabaya and six other cities in Southeast Asia's largest economy, also showed that some consumers mistake other foreign brands as Japanese, including Miniso of China and Samsung of South Korea.
In the survey conducted in late February, 42.4 percent said they bought Japanese brands in the past three months and 31.6 percent named specific brands and products. But about a quarter of the brands and products mentioned were actually from other countries.