On Feb. 22, which is Neko No Hi (Cat Day) in Japan, some major Japanese companies have entered into the spirit of the celebration and surprised the public by changing their corporate names to capture the heart of cat-loving potential customers (presumably just for the day)!

For example, Sharp Corp., a major Japanese electronics maker, temporarily changed its company name to "Nyarp" on its Twitter account.

The number 2 is pronounced "ni" in Japanese, which can be associated with "nya," the Japanese onomatopoeia for feline mewing. So the 22nd day of February — the second month — can be read as "nya nya nya" in Japanese, which is also the reason the Japan Pet Food Association officially designated Feb. 22 as Cat Day.