Japanese commercial television companies have a problem. The bulk of their programming has always been aimed at relatively young people, because that's what advertisers want. But young people no longer watch TV, or, at least, not in the numbers they used to. Having grown up in a world ruled by the internet, they may crave the kind of content television offers but have no desire to sit down in front of a TV set at a prescribed time. The people who do watch TV that way are those who have always watched TV. It's just that they've matured while TV programming hasn't.