| Oct 26, 2013

Branding Japan: Not always onward and upward

by Jeff Kingston

Branding is not an exact science. Take for example the recent campaign by Fukushima Industries to launch a new consumer-friendly corporate mascot. Perhaps braving the possibility of a lawsuit from Tokyo Electric Power Co. (Tepco) over infringement of intellectual- property rights, the Osaka-based appliance ...

Koizumi takes up post for Tohoku reconstruction

Oct 2, 2013

Koizumi takes up post for Tohoku reconstruction

by Ayako Mie

Shinjiro Koizumi’s appointment Monday as parliamentary secretary in charge of Tohoku’s recovery has generated much attention amid mounting criticism of the government for failing to speed up reconstruction efforts or end the radioactive water spill into the sea at the Fukushima No. 1 nuclear ...