Let's talk 100 percent <em>kawaii!</em>

Jul 2, 2013

Let's talk 100 percent kawaii!

by Samuel Thomas

Long before the mayor of Shibuya announced pop star Kyary Pamyu Pamyu as an official ambassador of kawaii culture, Sebastian Masuda, her art director, had been on a mission to spread “kawaii culture” across the world, advocating it as not only a potent source ...