'Kawaii' gets a landmark

Dec 25, 2014

'Kawaii' gets a landmark

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While Japanese cool hunters might lament the lack of pop cultural exports in recent years — all the more conspicuous when compared to K-Pop’s successful forays westward — kawaii (cute) culture has quietly permeated into global consciousness with all the effortless grace of singer ...

Let's talk 100 percent <em>kawaii!</em>

Jul 2, 2013

Let's talk 100 percent kawaii!

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Long before the mayor of Shibuya announced pop star Kyary Pamyu Pamyu as an official ambassador of kawaii culture, Sebastian Masuda, her art director, had been on a mission to spread “kawaii culture” across the world, advocating it as not only a potent source ...