Nintendo to target emerging markets in '15

May 8, 2014

Nintendo to target emerging markets in '15

by Takashi Amano and Aaron Clark

Nintendo, which has been struggling to win over consumers with its latest generation of game consoles, plans to expand in emerging markets with new devices starting next year. The Kyoto-based company will develop completely new game machines for emerging markets rather than sell cheaper ...

Nintendo chief under fire over Wii washout

Jan 21, 2014

Nintendo chief under fire over Wii washout

by Takashi Amano and Mariko Yasu

Nintendo Co. President Satoru Iwata, who tripled revenue by introducing hits like the Wii console, is coming under fire from investors and analysts after the company’s latest game machine flopped. Though Iwata had vowed to deliver ¥100 billion in operating profit this fiscal year, ...

Nintendo's game development to revive Wii U

Jun 29, 2013

Nintendo's game development to revive Wii U

Nintendo Co., the world’s biggest maker of video game machines, plans to revive demand for its Wii U through the release of its own new titles as sales of the console failed to meet forecasts amid a lack of software. Building sales momentum will ...