Tag - nike

 
 

NIKE

Puma launches a new brand campaign with Olympic athletes in Paris on Wednesday.
OLYMPICS
Apr 10, 2024
Puma hones focus on speed in Olympic battle with Adidas and Nike
As Puma tries to win over more everyday and serious runners, its sponsorship of Jamaica's Olympic team helps to associate the brand with speed.
Andrew Chafin of the Detroit Tigers pitches during the fifth inning against the New York Yankees at Publix Field at Joker Marchant Stadium in Lakeland, Florida, on March 14.
BASEBALL / MLB
Apr 7, 2024
As more uniform flaws appear, Nike seeks solutions
Andrew Chafin has worn almost every shade and style across 11 seasons in the major leagues. The lefty has pitched in Chicago Cubbie pinstripes and the Kelly green of the Oakland A’s. He has covered his curls with the Detroit Tigers’ D, a timeless classic, and the Milwaukee Brewers’ ball-in-glove, a modern marvel. With the Arizona Diamondbacks alone, Chafin wore black, white, red, yellow, gray, dark gray and even faux-snakeskin accents.
The Dodgers' Shohei Ohtani(left) and Yoshinobu Yamamoto pose for a portrait on media day at Camelback Ranch in Glendale, Arizona, on Feb. 21.
BASEBALL / MLB
Mar 14, 2024
See-through baseball pants become eye-opening controversy for MLB
The league's new uniforms have dominated the conversation during spring training.
U.S. golfer Tiger Woods reacts on the 9th green on day 2 of the British Open Golf Championship in 2022.
BUSINESS / Companies
Jan 9, 2024
Tiger Woods and Nike end partnership after 27 years
Despite rumors, Nike maintains that it’s still committed to golf.
Lionel Messi jerseys, in Inter Miami’s distinctive pink color, for sale at the Adidas store in Manhattan in September. In the span of three months, the soccer superstar has made Inter Miami’s eye-catching pink jersey the hottest piece of sports merchandise on the planet.
BUSINESS / Companies
Nov 2, 2023
Adidas and Puma eye 'sports culture' market as soccer courts fashion
The Women's World Cup showed huge unmet demand for soccer-related merchandise for women, with the trend extending to fashion-conscious fans of both sexes.
England goalkeeper Mary Earps was among those calling for replicas of her jersey to be sold by team supplier Nike during the 2023 FIFA Women's World Cup.
SOCCER
Oct 10, 2023
Nike, after criticism, releases Mary Earps goalkeeper jersey
Nike previously faced backlash from fans and from Earps herself after replicas of the goalkeeper’s jersey were not made available during the competition.
The famous Nike swoosh and Air Jordan logo on an Air Jordan 1, called "Notorious" and released from 1984-85, during a preview for "The Rise of the Sneaker Culture" exhibit at the Brooklyn Museum in New York in 2015.
BUSINESS / Markets
Sep 28, 2023
Air Jordan resale prices tumble, casting shadow over Nike
Sneaker styles that once sold on StockX for $100 or more above Nike's list price are now selling for a premium of less than $10.
England's Mary Earps won the Golden Glove as the top goalkeeper of the 2023 Women's World Cup
SOCCER / Women's World cup
Aug 24, 2023
England goalkeeper Mary Earps hits back at Nike over statement
England goalkeeper Mary Earps has questioned a Nike statement regarding the unavailability of her replica jersey during the recent Women's World Cup.
England goalkeeper Mary Earp has criticized team outfitter Nike over failing to produce replicas of her uniform for sale.
SOCCER / Women's World cup
Aug 15, 2023
Adidas and Nike navigate bumps in retail demand as WWC breaks records
As the market for women's soccer grows, marketers have to juggle the fan base's ever-changing demands.
Japan Times
BUSINESS
Jul 12, 2023
Canada probes Nike and Dynasty Gold over alleged use of forced labor in China
The investigations were launched after an initial assessment of complaints about the overseas operations of 13 Canadian companies filed by a coalition of 28 civil society organizations.
Japan Times
BASKETBALL / NBA
Jun 21, 2023
NBA Draft prodigy Victor Wembanyama set for commercial bonanza
Nike, which already has a deal with the teenage phenom, has hinted at its strategy to make the Frenchman a global superstar.
Japan Times
BASKETBALL / NBA
Apr 16, 2023
Michael Jordan was an activist after all
On the first road trip of his NBA career, in the fall of 2001, Etan Thomas looked out the window of the Washington Wizards’ team bus and was stunned by the massing crowd around the hotel.
Japan Times
BASKETBALL
Apr 4, 2023
Ben Affleck hopes to score Michael Jordan's approval for 'Air' biopic
Despite glowing reviews from critics and audiences since its world premiere at the South by Southwest Film Festival in March, the retired Chicago Bull’s verdict on the movie still is not in.
Japan Times
BASEBALL / Japanese Baseball
Nov 23, 2022
Nike and Fanatics sign apparel deal with Yomiuri Giants
Nike will become the Giants' official uniform supplier, while Fanatics will manufacture uniforms and apparel in addition to managing retail operations for the NPB club.
Japan Times
BUSINESS / Companies
Nov 8, 2022
Adidas and Nike must pick up the pieces after antisemitism ruins deals
The road back to normalcy will be much rockier for Adidas than for its longtime rival.
Japan Times
BASKETBALL
Oct 11, 2022
LeBron James' 18-year-old son Bronny signs Nike endorsement deal
The Sierra Canyon High School guard is one of five amateur players to sign with the shoemaker, which inked his father to a lifetime deal in 2015.
Japan Times
BUSINESS
Jun 24, 2022
Cisco and Nike latest to quit Russia as Western exit accelerates before new law
The law, which could be in place within weeks, allows Russia to appoint administrators over companies owned by foreigners in 'unfriendly' countries.
Japan Times
BUSINESS
Mar 2, 2022
Apple, Nike and Hollywood spurn Russia, isolating Putin
From the iPhone to Air Jordans, highly prized U.S. brands are vanishing from the Russian marketplace in a way that will be hard for consumers to ignore.
Japan Times
BUSINESS / Tech
Feb 7, 2022
Peloton deal may pose regulatory ‘headache’ for a tech giant
There's a chill against large transactions at the moment in Washington, where technology companies are being probed by regulators for their reach and influence.
Japan Times
OLYMPICS
Aug 6, 2021
At the Tokyo Olympic marathons, all eyes are on the shoes
Interest in runners' shoes is part of a trend that has grown over the last few years with the emergence of thick-soled sneakers with embedded carbon plates.

Longform

Historically, kabuki was considered the entertainment of the merchant and peasant classes, a far cry from how it is regarded today.
For Japan's oldest kabuki theater, the show must go on