Funassyi mascot shop changing the image of character goods

Dec 14, 2015

Funassyi mascot shop changing the image of character goods

A merchandise store for Japan’s popular “pear fairy” mascot Funassyi is overturning the image of character goods being childish and proving a hit with female customers. Funassyiland Select Harajuku, a permanent merchandise store featuring the unofficial mascot of the city of Funabashi, Chiba Prefecture, ...

Can a solo career help a mascot stand out?

| Apr 19, 2014

Can a solo career help a mascot stand out?

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Several weeks ago Fuji TV’s morning news show sent a reporter to the Gunma Prefecture “antenna shop” located across the street from the Kabukiza theater in Tokyo’s Ginza district. The store, which sells products made in Gunma, pays ¥64 million a year in rent ...

'Culture creation' often easier than it looks

Mar 23, 2014

'Culture creation' often easier than it looks

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For all the official rhetoric about the need for Kansai’s prefectures to set themselves apart from each other, let alone from the rest of the country, the local bureaucracies too often have a herd mentality when it comes to planning and promoting tourism campaigns. ...

LDP breaks out election mascots

Mar 20, 2013

LDP breaks out election mascots

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Illustrated characters resembling Prime Minister Shinzo Abe and Secretary General Shigeru Ishiba have recently been selected to promote the resurgent LDP and its conservative causes with a requisite dash of cute.