Kumamoto's Kumamon muscles in on quake fundraising

Apr 27, 2016

Kumamoto's Kumamon muscles in on quake fundraising

Prefectures hit by the recent quakes in Kyushu are relaxing controls on their popular mascots so that businesses and public sector entities can use them to raise funds for the victims. Kumamon, a black bear with rosy cheeks that promotes Kumamoto Prefecture, is in ...

Kumamon product sales top ¥100 billion in 2015 for first time

Mar 3, 2016

Kumamon product sales top ¥100 billion in 2015 for first time

Sales of products featuring Kumamoto Prefecture’s popular Kumamon black bear mascot surpassed ¥100 billion in 2015 for the first time, the prefectural government has said. The figure, released Wednesday, represented the fifth straight year of record sales for such products since the local government ...

Can a solo career help a mascot stand out?

| Apr 19, 2014

Can a solo career help a mascot stand out?

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Several weeks ago Fuji TV’s morning news show sent a reporter to the Gunma Prefecture “antenna shop” located across the street from the Kabukiza theater in Tokyo’s Ginza district. The store, which sells products made in Gunma, pays ¥64 million a year in rent ...

Mascot Kumamon turns cute into bear market

Mar 12, 2014

Mascot Kumamon turns cute into bear market

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The clumsy bear mascot for a remote Kyushu farming region has rocketed to superstar fame and has notched up an unlikely marketing triumph in a nation obsessed with all things cute. The life-sized Kumamon and his now nationally ubiquitous image — red cheeks and ...

Feb 13, 2014

Kyushu 'hina' get lift from mascots

Kumamon the black bear and Kyushu’s other prefectural mascots have been brought to Tokyo to promote an exhibition of antique “hina” dolls from the island’s seven prefectures. Hina dolls are traditionally displayed for the “hinamatsuri,” or doll’s festival, celebrated on March 3 for girls’ ...