Quake-hit Kumamoto to put Kumamon mascot back into action soon

May 4, 2016

Quake-hit Kumamoto to put Kumamon mascot back into action soon

The prefectural government of Kumamoto has decided to allow Kumamon, its hugely popular black bear mascot that has remained unseen in public settings since massive earthquakes jolted the area, to make a comeback on Thursday at the request of fans and the local sightseeing ...

Kumamoto's Kumamon muscles in on quake fundraising

Apr 27, 2016

Kumamoto's Kumamon muscles in on quake fundraising

Prefectures hit by the recent quakes in Kyushu are relaxing controls on their popular mascots so that businesses and public sector entities can use them to raise funds for the victims. Kumamon, a black bear with rosy cheeks that promotes Kumamoto Prefecture, is in ...

Kumamon product sales top ¥100 billion in 2015 for first time

Mar 3, 2016

Kumamon product sales top ¥100 billion in 2015 for first time

Sales of products featuring Kumamoto Prefecture’s popular Kumamon black bear mascot surpassed ¥100 billion in 2015 for the first time, the prefectural government has said. The figure, released Wednesday, represented the fifth straight year of record sales for such products since the local government ...

Can a solo career help a mascot stand out?

| Apr 19, 2014

Can a solo career help a mascot stand out?

by

Several weeks ago Fuji TV’s morning news show sent a reporter to the Gunma Prefecture “antenna shop” located across the street from the Kabukiza theater in Tokyo’s Ginza district. The store, which sells products made in Gunma, pays ¥64 million a year in rent ...

Mascot Kumamon turns cute into bear market

Mar 12, 2014

Mascot Kumamon turns cute into bear market

by

The clumsy bear mascot for a remote Kyushu farming region has rocketed to superstar fame and has notched up an unlikely marketing triumph in a nation obsessed with all things cute. The life-sized Kumamon and his now nationally ubiquitous image — red cheeks and ...