Retailer gets 'cute' with Singapore

Feb 18, 2014

Retailer gets 'cute' with Singapore

by Siti Rahil

Japanese fashion brand and retailer Satisfaction Guaranteed has launched the sale of “kawaii,” or cute, merchandise usually associated with Japan, through high-tech digital vending machines in Singapore. “Singapore will . . . be the first country outside of Japan to have this intelligent digital ...

Kawaii!! Japan's Culture of Cute

Nov 16, 2013

Kawaii!! Japan's Culture of Cute

by Jordan Sievers

Kawaii!! Japan’s Culture of Cute; Manami Okazaki & Geoff Johnson; PRESTEL Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm, ...

Let's talk 100 percent <em>kawaii!</em>

Jul 2, 2013

Let's talk 100 percent kawaii!

by Samuel Thomas

Long before the mayor of Shibuya announced pop star Kyary Pamyu Pamyu as an official ambassador of kawaii culture, Sebastian Masuda, her art director, had been on a mission to spread “kawaii culture” across the world, advocating it as not only a potent source ...