Collaboration project planned for Hello Kitty, Bunshun Bunko

Sep 1, 2014

Collaboration project planned for Hello Kitty, Bunshun Bunko

Sanrio Co. and publisher Bungeishunju Ltd. will collaborate in the fall to celebrate the 40th anniversary of both the popular Hello Kitty character and the Bunshun Bunko paperback series. The long-established publishing house hopes that the unique collaboration will help increase readers, mainly women, ...

Jul 3, 2014

Sisters caught trying to steal ¥76,000 worth of Hello Kitty goods

Two sisters in their 20s were arrested Thursday for attempting to steal Hello Kitty goods from a supermarket in Hiroshima Prefecture. About 700 items featuring Hello Kitty and other characters including Disney characters and another famous Japanese character, Anpanman, were later seized from the ...

Sanrio takes big risk with new strategy

May 23, 2014

Sanrio takes big risk with new strategy

by Chris Shimamoto

Hello Kitty is having a midlife crisis. Sanrio Co., the owner of the 39-year-old white cat character with no mouth and a red bow on her ear, has made a fortune licensing its brand to other companies, letting them bear the risks of making ...

Family flashbacks to a psychedelic day with Kitty

| Feb 20, 2014

Family flashbacks to a psychedelic day with Kitty

In this column, it has been my sworn duty to share Tokyo’s bounty of kid-friendly activities with interested parents like you. I hope earlier columns indicate that I take this responsibility seriously, striving to showcase only places that add much-needed components of fun, culture ...

Hello Kitty: Delicious!

Jan 18, 2014

Hello Kitty: Delicious!

by Andrew Lee

The latest Hello Kitty comic from Viz Media’s Perfect Square imprint is a simple yet fun escape for young children enamoured with Japan’s most recognizable feline. Hello Kitty: Delicious!, Various, VIZ, PERFECT SQUARE In February last year, Viz signed a deal with Sanrio to ...

Pink Globalization

Oct 26, 2013

Pink Globalization

by Elliott Samuels

Pink Globalization, by Christine R. Yano, Duke University Press The rise of Hello Kitty as a cultural icon has mirrored the expansion of Japan’s pop culture overseas in the past 40 years or so. Author Christine R. Yano examines this complex relationship in “Pink ...

Cute craving a cash cow for Hello Kitty creator

Sep 12, 2013

Cute craving a cash cow for Hello Kitty creator

by Gillian Wee

Tanya Stanich, a 43-year-old lawyer, clutched a handful of pink and black Hello Kitty notebooks at Sanrio Co.’s store in Manhattan’s Times Square and touched a sequined bag adorned with the face of a cartoon cat. Growing up in Wisconsin, Stanich was introduced to ...

Singapore gripped by 'Singing Bone' Hello Kitty frenzy

Jun 29, 2013

Singapore gripped by 'Singing Bone' Hello Kitty frenzy

Tempers flared and police had to be called in as anxious Singaporeans rushed to McDonald’s outlets to buy plush Hello Kitty toys being sold in a promotion by the fast food chain Thursday. Hundreds had begun waiting in line from Wednesday night in the ...

Austria first: Hello Kitty shop opens in Vienna

Feb 23, 2013

Austria first: Hello Kitty shop opens in Vienna

The first official Hello Kitty shop in Austria opened Thursday in a shopping mall in Vienna. Sanrio Co.’s Hello Kitty brand is popular in Europe, and shop manager Thomas Gottsbacher said “there are even people from Germany coming all the way here” to buy ...