IT startup barters its way into niche

Oct 2, 2013

IT startup barters its way into niche

by Tomoko Otake

At around noon on a recent weekday, the Roppongi branch of Shamrock by Abbot Choice, a Tokyo-based Irish-style pub chain, had a bustling lunchtime crowd. Koichiro Tawa reached for a menu and ordered a hamburger special — with melting cheese, a green salad and ...