Remaking the EDM experience for Japan

Sep 23, 2014

Remaking the EDM experience for Japan

by Patrick ST. Michel

Glitter showered the crowd at August’s all-night Sonicmania event as electronic artist Zedd cued up his hit song, “Stay the Night.” The crowd bobbed along at first, but as the track built and let loose in a whirlwind of bass and synthesizer the audience ...

Miii 'Everything Happens To You'

Feb 18, 2014

Miii "Everything Happens To You"

by Patrick ST. Michel

After bubbling under the surface for the last couple of years, EDM looks like it will finally get the push it needs this year to become trendy in Japan. Standing for “electronic dance music” — vague advertiser-talk referring to a loud, often bass-heavy, type ...