Sep 24, 2016

Dentsu to repay ¥230 million in advertising overcharges

Dentsu Inc. said it will pay an estimated ¥230 million back to customers, including Toyota Motor Corp., that it overcharged for internet advertisements in a case likely to stoke concern that digital media transactions have lacked transparency. The nation’s largest ad agency investigated transactions ...

JFA boss Tashima eager to put end to J. League schedule debate

Apr 26, 2016

JFA boss Tashima eager to put end to J. League schedule debate

Japan Football Association president Kozo Tashima wants to put an end to the running debate on the potential switch to a fall-spring season for the J. League. A month has passed since Tashima beat former general secretary Hiromi Hara in the JFA’s first presidential ...

Dentsu considering 60 businesses for acquisition

Feb 19, 2016

Dentsu considering 60 businesses for acquisition

Dominant advertising agency Dentsu Inc. has locked sights on as many as 60 acquisition targets to bring more technology and talent to its global business. The deals pipeline includes mostly small and midsize companies, a contrast with the company’s record ¥409 billion purchase of ...

A guide to disaster survival and good design

Nov 7, 2015

A guide to disaster survival and good design

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‘The medium is the message” — with that famous 1964 phrase, communication theorist Marshall McLuhan emphasized that societies are influenced just as much by a medium as the content it carries. Three years later, McLuhan and graphic designer Quentin Fiore teamed up to create ...

Consumers worldwide most impressed by Japan's robotics

Jun 22, 2015

Consumers worldwide most impressed by Japan's robotics

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When people around the world think of what Japan does best, robot technology tops the list, beating out anime and washoku Japanese cuisine, according to a survey by advertising giant Dentsu. This year’s “Japan Brand” survey by Dentsu Inc. points to growing international interest ...

Dentsu says it's creating robot entertainers

Dec 3, 2014

Dentsu says it's creating robot entertainers

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Dentsu Inc. will launch a new business focusing on developing “humanoid robot entertainers,” the major ad agency said. For the first project, the company has created Matsukoroid, a life-size humanoid robot modeled on Matsuko Deluxe, a popular plus-sized cross-dressing TV star. The robot was ...

SoftBank to Dentsu, firms start to court gays

Jan 24, 2014

SoftBank to Dentsu, firms start to court gays

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With less than a 0.1 percent share of Japan’s car market, Alfa Romeo knew it couldn’t match the marketing muscle of the local giants like Toyota Motor Corp., which together make nine out of every 10 vehicles sold in the country. So Tiziana Alamprese, ...