From Mikimoto's pearls to ones of publicity wisdom

Dec 23, 2013

From Mikimoto's pearls to ones of publicity wisdom

by Edan Corkill

Having invented a method for creating cultured pearls in 1893, Meiji Era entrepreneur Kokichi Mikimoto set about selling them to the world. Apparently not one for understatement, he once announced he hoped to “adorn the necks of all women around the world with pearls.” ...