First-time visitors to Japanese department stores are likely to be surprised by the brand Jurgen Lehl. Chances are they haven't heard of it although it sounds international and its quiet chic suggests they should have. As well, Jurgen Lehl outlets generally occupy large chunks of prime in-store real estate — at Matsuya's flagship branch in Tokyo's glitzy Ginza, for example, where the label's trademark earth-toned boutique stands proudly alongside Valentino, Stella McCartney and Celine.