Kumamon mascot sees surge in 2012 product sales

Mar 1, 2013

Kumamon mascot sees surge in 2012 product sales

Sales of products featuring Kumamon, the official black bear mascot for Kumamoto Prefecture, swelled to at least ¥29.36 billion in 2012, about 11 times more than the previous year, officials said. Taking advantage of the boom, prefectural officials said a Kumamon song — the ...