SoftBank to Dentsu, firms start to court gays

Jan 24, 2014

SoftBank to Dentsu, firms start to court gays

by Anna Mukai

With less than a 0.1 percent share of Japan’s car market, Alfa Romeo knew it couldn’t match the marketing muscle of the local giants like Toyota Motor Corp., which together make nine out of every 10 vehicles sold in the country. So Tiziana Alamprese, ...