Feb 11, 2016

Adblock Plus, scourge of websites, seeks middle ground with industry

For its users, Adblock Plus stands as a bulwark against intrusive advertising. But websites dependent on advertising revenue to remain free of charge see the open source software as a scourge. Now the German firm behind Adblock Plus is taking a more conciliatory tack, ...

Offbeat humor and upbeat messages dominate Super Bowl 50 ads

Feb 8, 2016

Offbeat humor and upbeat messages dominate Super Bowl 50 ads

From a strange creature called “Puppymonkeybaby” to a tear-inducing Audi spot, Super Bowl ads ran the gamut this year from offbeat humor to heartfelt messages. On advertising’s biggest night, Chrysler celebrated Jeep with an ad featuring black-and-white portraits of veterans, kids and pop icons. ...

Oct 15, 2015

Growing popularity of ad-blockers threatens mobile websites

Mobile websites face a new threat as millions download ad-blockers to their phones and tablets, removing pesky ads but potentially wiping out billions of dollars in advertising revenue. Close to 200 million downloads of ad-blocking software had taken place by the middle of the ...

Sep 3, 2015

Wikipedia blocks accounts linked to paid edits

Wikipedia on Wednesday said it has blocked more than 300 accounts being used by people being paid to create or tweak entries at the communally sourced online encyclopedia. Weeks of investigation revealed 381 accounts being used at the English version of Wikipedia for “black ...

Smile! Brands banking on emoji advertising

Aug 9, 2015

Smile! Brands banking on emoji advertising

Everyone speaks emoji, and now advertisers do too. Catching on to the digital era’s cross-cultural language of choice, advertisers have learned to speak emoji in a world where promotional videos are ignored and ad banners are blocked. Tiny digital pizza and French fries icons, ...