Subliminal ads fast-tracked for maglev trains in Japan

/ Apr 1, 2017

Subliminal ads fast-tracked for maglev trains in Japan


A team of researchers at Shizuoka University is hitching a ride on Japan’s bullet train technology, aiming to transmit targeted advertising at high speeds. Using a groundbreaking technique called high-speed suggestive particle mapping (HS-SPAM), the system relies on embedded arrays of microscopic LEDs that ...

Sep 24, 2016

Dentsu to repay ¥230 million in advertising overcharges

Dentsu Inc. said it will pay an estimated ¥230 million back to customers, including Toyota Motor Corp., that it overcharged for internet advertisements in a case likely to stoke concern that digital media transactions have lacked transparency. The nation’s largest ad agency investigated transactions ...

/ Sep 10, 2016

Online esthetic medical advertising to be tightened

A health ministry panel plans to ban false and exaggerated representations of esthetic procedures such as body hair removal and liposuction on the websites of medical institutions, according to informed sources. The panel will consider possible punishment for violating envisioned ban, the sources said. ...

/ Jun 14, 2016

'Body shaming' ads banned from London transport

Adverts that are likely to cause people to have “body confidence issues” will be banned from London’s public transport network from next month, mayor Sadiq Khan announced on Monday. The new rules will apply to the estimated 12,000 adverts that appear each year on ...