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Repucom touts importance of Olympic sponsorship

by Kaz Nagatsuka

There’s no doubt sponsorships have played a huge role in helping the Olympic Games become the biggest sporting extravaganza in the world today. And when Tokyo hosts its second Summer Games in 2020, it will receive a substantial amount of financial backing from corporate funds, while the companies should effectively ...

Feb 26, 2015

Olympic TV plan gains momentum

Olympic officials say it’s the right time for a $600 million gamble. Concerned about an aging television audience for the games, the authorities are working on a channel aimed at young people. The proposal was first made in 1994 by Thomas Bach, who took ...

Feb 13, 2015

Isinbayeva eyes third gold in Rio

Yelena Isinbayeva wants one more Olympic gold medal to crown her pole vault career. The two-time Olympic champion is joining CSKA athletics club as she returns to training ahead of next year’s games in Rio de Janeiro. The world-record holder has not competed since ...

Feb 4, 2015

Bach says IOC ready to act in Russian doping case

IOC President Thomas Bach says the Olympic body will look into Yulia Zaripova’s doping case to determine whether to strip the Russian athlete of her gold medal in the 3,000-meter steeplechase from the 2012 London Games. Bach tells The Associated Press that the IOC ...

Jan 22, 2015

London Olympic wrestling champion Yonemitsu to retire

Japan’s Tatsuhiro Yonemitsu, who won a gold medal at the London Olympics in the men’s 66-kilogram freestyle wrestling, will retire from competition, he announced Thursday. “I live for wrestling,” Yonemitsu told a press conference. “I was nurtured in wrestling and I want to do ...

Jan 8, 2015

Karate appeals for inclusion in Tokyo Olympics

The head of karate’s world governing body made a case on Thursday for his sport’s inclusion in the Olympic program at the 2020 Tokyo Games. Antonio Espinos, president of the World Karate Federation, told a press conference that karate, which originated in Japan was ...

Dec 19, 2014

Beijing increases visibility of 2022 Winter Olympics bid

Beijing is ramping up its bid for the 2022 Winter Olympics with a series of international sports competitions and promotional events, seeking to stir public support and cement its status as the front-runner to hold the games. The freestyle skiing World Cup event in ...

Dec 16, 2014

Fukushima makes pitch to host some 2020 Olympic events

Fukushima Gov. Masao Uchibori on Tuesday told the Tokyo Metropolitan Government that the Tohoku prefecture hopes to host some of the preliminary events for the 2020 Tokyo Olympics to showcase its recovery from the 2011 nuclear accident. “We need to set a goal so ...

Dec 16, 2014

Rome plans bid for 2024 Olympics

Rome will spearhead an Italian bid for the 2024 Olympic Games, Prime Minister Matteo Renzi said Monday vowing a strong campaign to win the event. Italy is the first country to announce a bid taking advantage of new IOC rules allowing events to be ...

Dec 13, 2014

South Korea rules out sharing 2018 Winter Games events with Japan

South Korea formally ruled out Friday the possibility of sharing events at the 2018 Pyeongchang Winter Olympics with Japan, stressing that preparations are too far along to consider venue changes. The option of moving some sliding events — such as bobsleigh and luge — ...