There's no doubt sponsorships have played a huge role in helping the Olympic Games become the biggest sporting extravaganza in the world today. And when Tokyo hosts its second Summer Games in 2020, it will receive a substantial amount of financial backing from corporate funds, while the companies should effectively benefit from supporting the Tokyo Games.
On Thursday, Repucom Japan hosted a seminar with the theme "the Olympics and Sponsorships" in Tokyo to explain how advantageous it is for companies to support the Olympics via sponsorship. Repucom, the world-wide leader in the field of the sports marketing research and consulting, emphasized that partnering with the Olympics provides sponsoring companies unparalleled opportunities to attract investments and stimulate economic growth, and of course Tokyo and Japan should take advantage of their chances with the 2020 Games.
According to Repucom's analysis, the benefits of Olympic sponsorship are in areas pertaining to driving revenues, building brand equity, retaining and motivating employees, and strengthening relationships with the government.