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BoSox announce new partnership

by Jason Coskrey

The Boston Red Sox and longtime marketing partner EMC have expanded their partnership ahead of the Ricoh Japan Opening Series 2008 the team announced on Wednesday.

“Our headquarters is in Boston, so we have been a sponsor of the Boston Red Sox,” EMC Japan President Toshio Morohoshi said. “This year we are the official sponsor for the Boston Red Sox for the MLB Opening Series in Japan.”

The company has already been a sponsor and marketing partner of the club for seven years and the new arrangement expands that existing partnership.

“This represents a logical and significant extension of an already very strong partnership that exists between EMC and Major League Baseball and the Boston Red Sox,” Boston President and CEO Larry Lucchino said.

As a part of the expanded partnership, the Red Sox will wear specially designed sleeve patches featuring the EMC and ‘Japan 2008′ logos. This marks a historic first for the storied franchise.

“For the first time in the one hundred-plus year history of the Boston Red Sox, we will be wearing a patch on the sleeve of the uniform and that patch will proudly say EMC,” Lucchino said. “This is historic. It is a departure for the Boston Red Sox and we are proud that as we make that departure it is with a company that has worked so well with us over the years.”

The special jersey featuring the patch currently will only be available to fans in Japan. The patch will only be available on the Red Sox’s road uniforms.

EMC is a Massachusetts-based IT company that is the official information infrastructure provider of the Boston Red Sox. The company, founded in 1979 by Richard J. Egan and Roger Marino, has evolved through the years from a supplier of office furniture to a memory chip producer and ultimately into one of the world’s leading providers of information management solutions.

“We have long been a contributor to the Red Sox,” Morohoshi said.

“Also we contribute to the New England Patriots. They are using EMC for their intelligence.”

One EMC CLARiX CX storage system supports the Red Sox’s core business operations, including online editing of video and, among other things, allows the team easy access to archives of video and statistical information.

“(Daisuke) Matsuzaka-san and (Hideki) Okajima-san were heavy users of the video storage information that we had accumulated through our EMC systems,” Lucchino said.

“That enabled them to study, long before they came into real action on the field, the tendencies, the pitching practices and the hitting practices of various players.”

Boston will begin defense of its 2007 World Series title during the Ricoh Japan Opening Series 2008. The Red Sox will face the Hanshin Tigers and Yomiuri Giants on March 22 and 23 respectively before opening the MLB season against the Oakland Athletics on March 25 and 26 at Tokyo Dome.