While marketing vegetable-based food toward health-conscious women is nothing new — ramen chain Kagetsu used slim, smartly dressed women to promote its low-calorie seasonal veggie ramen — it seems like an alienating approach in the long run. Miyazaki assures me, however, that plenty of men order his vegan dish. And, kudos to Soranoiro for keeping the main emphasis on quality ingredients and choosing to enlighten its clientele to the benefits of meat-free choices. And the taste? You can’t go wrong with Soranoiro’s standard vegan bowl, but it’s even better with toppings such as extra vegetables or tofu. The noodles are springy and two pastes are dolloped on the side of the bowl — special blends of spices meant to be added to compliment the vegetables.