| Oct 26, 2013

Branding Japan: Not always onward and upward

by Jeff Kingston

Branding is not an exact science. Take for example the recent campaign by Fukushima Industries to launch a new consumer-friendly corporate mascot. Perhaps braving the possibility of a lawsuit from Tokyo Electric Power Co. (Tepco) over infringement of intellectual- property rights, the Osaka-based appliance ...

Aug 25, 2013

Two big banks commit to funding 'Cool Japan' cultural export project

Mizuho Bank and Sumitomo Mitsui Trust Bank will invest in a public-private “Cool Japan” fund designed to promote exports of cultural assets, including animated movies and traditional craft work. By providing financial support, the two banks hope to aid the spread of Japanese goods ...

Mar 14, 2013

Sake may get Cool Japan treatment

Alcoholic beverages are among the items being discussed by various government agencies seeking to promote exports as part of the Cool Japan campaign to turn Japanese culture and traditions into industries and help promote them abroad. At the first meeting of the agencies Tuesday, ...

New entity in works to promote Cool Japan themes for export

Mar 5, 2013

New entity in works to promote Cool Japan themes for export

The government plans to establish a public-private entity this fall with the aim of promoting exports of “anime,” fashion and other goods under its Cool Japan initiative, informed sources have said. With the Cool Japan promotion being one of its key policy measures, the ...