Jun 10, 2012

Exporting 'Japanland'

The government’s Cool Japan strategy of promoting the country abroad has taken another step as the trade ministry plans to recreate trendy districts of Tokyo in cities across the globe. The plan is aimed at promoting Japan and encouraging exports by organizing areas for ...

Aug 15, 2010

Promoting 'Cool Japan'

Eight years have passed since American journalist Douglas McGray first coined the phrase, but now the Japanese government is getting behind “Cool Japan” in a big way. A new Creative Industries Promotion Office was established in June within the Manufacturing Industries Bureau of the ...