It's that time of the year again: Sheryl Sandberg is telling us how to live our lives.

Invariably promoted as launching a "movement" — as opposed to shilling books — the Facebook executive's publicity blitzes are impossible to avoid. There's the inevitable, inevitably self-involved New York Times op-ed. (The words "I," "me" and "my" appear 15 times in the first 143 words.) She's in Time and Fortune and USA Today and The Washington Post and HuffPo, which tells us "Why Sheryl Sandberg Decided To Speak Openly About Losing Her Husband" (uh, to sell books?).

As far as I can tell, the only media outlet not to be shilling Sandberg's pabulum is Islamic State's online magazine, proving that terrorists aren't all bad.