The media has reported that DeNA Co., a Japanese company with a wide range of mobile and online services, started a DNA testing service in mid-August in collaboration with a research laboratory of the University of Tokyo's Institute of Medical Science.

It was a fragmentary piece of news for most people, just like another little catchier one last year that a famous actress, Angelina Jolie, had gotten a mastectomy as a result of such testing.

The process of testing is quite simple: You register yourself on the website and choose a type of testing kit which costs ¥29,800, ¥19,800 or ¥9,800.