SEATTLE — As you flip through a range of channels on your TV or browse through a stack of newspapers and magazines at a newsstand, you may feel lucky to live in a world where such a plethora of viewpoints is available. It might also seem that the apparent increase in media choices also increases the chances for the public interest to be understood and served fairly. Unfortunately, this is far from the case. The media world is shrinking by the day.

Welcome to 2010.

The coming year could be one of major media consolidation. Predictions regarding mergers of media companies are somewhat frightening.