Can a solo career help a mascot stand out?

| Apr 19, 2014

Can a solo career help a mascot stand out?

by Philip Brasor

Several weeks ago Fuji TV’s morning news show sent a reporter to the Gunma Prefecture “antenna shop” located across the street from the Kabukiza theater in Tokyo’s Ginza district. The store, which sells products made in Gunma, pays ¥64 million a year in rent ...

Mascots bear cash for local authorities

| Jan 13, 2013

Mascots bear cash for local authorities

by Philip Brasor

In September 2007, after Shinzo Abe had abruptly quit his first stint as prime minister, sales of Shin-chan Manju, a bean-paste-filled bun named after Abe, spiked. The maker of the buns had tried to promote the product over the course of Abe’s year as ...