Mascots bear cash for local authorities

| Jan 13, 2013

Mascots bear cash for local authorities

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In September 2007, after Shinzo Abe had abruptly quit his first stint as prime minister, sales of Shin-chan Manju, a bean-paste-filled bun named after Abe, spiked. The maker of the buns had tried to promote the product over the course of Abe’s year as ...