Tablet computer: the new, improved dressing room mirror

May 6, 2014

Tablet computer: the new, improved dressing room mirror

Whether it’s getting a wedding dress, makeup or a haircut, more shops are using tablet computers to help customers visualize what they would look like before actually taking the plunge. One dress rental company centered in eastern Japan has been using an application it ...

Uotani picked to head Shiseido

Dec 25, 2013

Uotani picked to head Shiseido

Cosmetics maker Shiseido Co. said it will name Masahiko Uotani, outside chief marketing adviser, as its next president and chief executive officer effective April 1. Uotani, 59, will be appointed as representative director at a broad meeting after a general shareholders’ meeting in late ...

Apparel maker offers running school

Aug 22, 2013

Apparel maker offers running school

by Shinichi Tokuda

Sportswear maker Asics Corp. has organized a running school for beginners in collaboration with scale maker Tanita Corp. and cosmetics maker Shiseido Co. to capitalize on the growing popularity of the activity. On a weekend morning in late June, 20 people, many in their ...

Shiseido to abolish testing cosmetics on animals

Mar 2, 2013

Shiseido to abolish testing cosmetics on animals

Shiseido Co., the nation’s largest maker of cosmetics, will abolish animal testing for products to be developed from April at both domestic and overseas laboratories, as alternative methods have been established. In a news release, the company said the decision was made at meeting ...