Jul 2, 2015

Sanrio plans to release Hello Kitty movie in 2019

Character goods business Sanrio Co. said Thursday it aims to globally release a film featuring its famed Hello Kitty character as early as 2019 through a wholly owned subsidiary it set up in the United States. With the project cost expected to total ¥20 ...

Dempagumi.inc mew-ves into the world of Hello Kitty

Jun 8, 2015

Dempagumi.inc mew-ves into the world of Hello Kitty

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Anti-itch cream and Hello Kitty may seem like an unlikely pairing, but these days it seems that cat can sell anything. This time, however, she has enlisted Akihabara-based idol group Dempagumi.inc to help. The group, PokeMuhi Motta Dempagumi.inc to Hello Kitty (Dempagumi.inc that has ...

Holiday gifts they'll cherish from cover to cover

Nov 15, 2014

Holiday gifts they'll cherish from cover to cover

As the holiday season rolls around, it’s time to dash about in a mad panic in search of gifts that say “I’ve given this one some thought, honest.” Or you can just let us do the thinking for you, with gift suggestions from our ...

I am Hello Kitty, hear me roar

| Nov 14, 2014

I am Hello Kitty, hear me roar

The world-famous Hello Kitty has hit the big 40. To celebrate such a major milestone, Pioneer Electronics have come up with a new portable sound system in collaboration with the birthday queen. The X-SMC01KT is compatible with Bluetooth 2.1 + EDR for wireless use ...

Collaboration project planned for Hello Kitty, Bunshun Bunko

Sep 1, 2014

Collaboration project planned for Hello Kitty, Bunshun Bunko

Sanrio Co. and publisher Bungeishunju Ltd. will collaborate in the fall to celebrate the 40th anniversary of both the popular Hello Kitty character and the Bunshun Bunko paperback series. The long-established publishing house hopes that the unique collaboration will help increase readers, mainly women, ...

Jul 3, 2014

Sisters caught trying to steal ¥76,000 worth of Hello Kitty goods

Two sisters in their 20s were arrested Thursday for attempting to steal Hello Kitty goods from a supermarket in Hiroshima Prefecture. About 700 items featuring Hello Kitty and other characters including Disney characters and another famous Japanese character, Anpanman, were later seized from the ...

Sanrio takes big risk with new strategy

May 23, 2014

Sanrio takes big risk with new strategy

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Hello Kitty is having a midlife crisis. Sanrio Co., the owner of the 39-year-old white cat character with no mouth and a red bow on her ear, has made a fortune licensing its brand to other companies, letting them bear the risks of making ...

Family flashbacks to a psychedelic day with Kitty

| Feb 20, 2014

Family flashbacks to a psychedelic day with Kitty

In this column, it has been my sworn duty to share Tokyo’s bounty of kid-friendly activities with interested parents like you. I hope earlier columns indicate that I take this responsibility seriously, striving to showcase only places that add much-needed components of fun, culture ...