As part of a flurry of investments announced Saturday by the company's theme-park division, Walt Disney Co. said it will build an immersive "Star Wars" hotel at its resort in Orlando, Florida.
Disney revealed the two "Star Wars" themed lands it is building will be called "Star Wars: Galaxy's Edge," with the one at Disneyland in Anaheim, California, set to open first in 2019 and the Orlando one opening later that same year.
Disney parks and resorts division Chairman Bob Chapek made the announcement Saturday at the company's D23 Expo, a biennial event for fans held at the Anaheim Convention Center, near the company's Disneyland and California Adventure parks. Theme parks are Disney's second-largest division after television. The company has been investing heavily in the business on the premise that park attractions can't easily be copied by competitors or made obsolete by new technology.