The record-setting winning streak of a 14-year-old shogi sensation has turned the spotlight on another new phenomenon shaking up the centuries-old Japanese board game — the use of artificial intelligence to improve players' skills.

Sota Fujii, a junior high school student from Seto, Aichi Prefecture, set the all-time record for 29 consecutive victories on Monday, beating Yasuhiro Masuda, a 19-year-old pro.

Fujii's victory "symbolizes the beginning of a new era," said Yoshiharu Habu, a shogi legend and ninth dan who became the first player to sweep all seven major titles of the game in 1996, describing it as "a historic feat."