To people who might question Adam Altar's credentials as an ordained Christian minister licensed to perform weddings in Japan, Altar would respond by turning the other cheek.

For young Japanese couples who may value pageantry over religion, Altar believes that he provides a more meaningful service than his counterparts from traditional Christian denominations who perform wedding ceremonies in accordance to the prescribed customs of their faith.

"You have to be under the umbrella of someone to do this job. I am not fake. I am licensed and ordained in two different churches," the 44-year-old Altar, not his real name, said in an interview.